Objective

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Develop a shopper centric toolkit that translates marketing strategies into trade fit plans for categories across channels and customers.

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Description

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• Formulate the category selling story by understanding the shopper, consumer and market dynamics

• Build the trade strategy & 6Ps to reflect the marketing strategies on shelf

• Develop perfect store guidelines

• Identifying relevant resources for execution

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Course Attendees

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Customer / Trade marketing, Marketing, Senior Sales Managers

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Expected Course Duration

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2 days

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Expected Outcome

 

Understand how Shoppers shop for your category and ease their navigation with a Trade Category Toolkit that reflects the marketing strategies in-store