Objective

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Providing an objective, shopper led and sustainable category management solutions, that drive growth and profits for your category through winning customers

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Description

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• What is Category Management?

• Vision & Objectives of Category Management

• Steps for implementing Category Management:

• Identify Category & Shopper Opportunities

• Category role and Shopper centric segmentation

• Data analysis and Range Management

• Place guidelines and Execution Plans

• Monitor & Control

 

Course Attendees

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Customer /Trade Marketing, Marketing, Field Sales leaders

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Expected Course Duration

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Depending on the level of details 2-3 days

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Expected Outcome

 

Delivering full Category Management Plans ready to share with key customers for execution