Objective

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To understand the unique characteristics of different customers & channels to influence shopper decisions

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Description

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• Understanding different shopping trip objectives and its implications on shopper behavior

• Understand the market dynamics for every channel and identify its target shopper insights

• Translate insights into functional and emotional solutions

• Identify channel & customer differentiators

• Assess implications on business strategy & tactic

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Course Attendees

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Field Sales team, Customer/ Trade marketing, marketing

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Expected Course Duration

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Depending on the level of details 1 to 2 days

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Expected Outcome

 

To deliver a unique executional guide that satisfies customer and channel objectives as well as shopper needs essential for perfect store & category management