Objective

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To link all Shopper, Customer & Categories objectives to develop a 360-degree execution plan.

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Description

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• Understanding Customer strategy & priorities

• Understanding Shopper mission, objectives & typology

• Reviewing Category / Brand Jobs to be done

• How to link Customer, shopper & category objectives to develop a triple win sweet spot

• Developing multiple sweet spot activation platforms

• Delivering a final 6P’s execution plan

 

Course Attendees

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Customer / trade marketing, Field Sales leaders, Marketing

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Expected Course Duration

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Depending on the level of details 1-3 days

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Expected Outcome

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To enable the organization to develop a 360-degree execution plan by customer / channel.