Customer & Channel Insight Activator

Objective

To develop a deep understanding of your customer & channel in order to generate customer centric activation platforms

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Description
 

• Introducing different techniques to collect observations

• Transform observations into insights

• Convert insights into multiple sweet spots and activation platforms (Triple win)

• Translate these platforms into an actionable plan by Customer (Customer Marketing Plan)
   

Course Attendees

Field Sales leaders, Marketing, Customer/trade marketing

Expected Course Duration

Depending on the level of details 2 to 3 days

Expected Outcome

Building the capability to develop executional platforms based on customer insights merged with both brand & shopper objectives