Objective

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To build and empower the business development team to lead and develop category strategy, must win battles, key growth pillars, where to play and how to WIN

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Description

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• Identifying key strategic priorities for the category, based on shopper and customer /channel insights

• Defining category Jobs to be done

• Translating category Jobs to be done by geography & channel into an executional guide

• Allocating investments to strategic category priorities

• Developing the final forecast and activity grid

• Measuring, monitoring and controlling the key success factors

 

Course Attendees

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Senior management, Customer/ Trade marketing, business development team

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Expected Course Duration  

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Depending on the level of details 2-3 days

 

Expected Outcome

Build expertise to develop & craft the category strategy journey from create to deploy with the right tools, KPIs and follow up